If you were to take a quiz to test your ability to identify common emojis and road signs, how do you think you'd fare?
According to the results from a recent survey by Mercury Insurance, 1,890 respondents did not do so well. The meaning of the "yawning" emoji was correctly identified by 85% of the respondents, but only 31% of quiz-takers correctly identified the meaning of the "lane reduction" road sign. Additionally, 71% knew the "in love" emoji, but the "keep right" road sign was correctly identified by only 51% of quiz-takers.
Emojis are continually being added to our texting and messaging vocabulary, and for the most part, we're able to keep up with this ever-changing landscape. Fortunately for the more than 200 million licensed U.S. drivers, road signs are highly regulated and consistent, and are designed to help keep drivers safe and easily guide them to their destinations. The bad news, however, is that far more people are able to identify emojis than road signs. And what's worse is that many times they're looking at these cute little icons while they're driving.
"Sure, emojis are a fun, modern-day form of shorthand, and may be more intuitive, but there's a time and place to use them, and behind the wheel of a car isn't one of them," said Kevin Quinn, vice president of claims and customer experience at Mercury Insurance. "A picture may be worth a thousand words in some cases, but it certainly isn't worth getting into a collision and risking someone's life. Most collisions are avoidable if drivers focus on their main task of safely operating a vehicle."
Distracted driving - anything that takes a driver's attention away from the road, including texting and talking on a phone - accounted for 3,166 fatalities in 2017, according to the National Highway Traffic Safety Administration. Texting while driving is extremely dangerous, as it takes your eyes off the road for five seconds on average - whether you're reading or sending the message.
The results of the quiz also highlight the importance of knowing what each road sign means, so you and those around you are safe. "These signs are instantly communicating to drivers what actions to take, much like emojis instantly communicate what friends or family members might be trying to convey in a text," said Quinn. "It's OK to only somewhat understand an emoji, but it's imperative to know exactly what a road sign is telling you; otherwise it could lead to disastrous results on the road where no one can afford a misunderstanding. And being an attentive driver who knows the rules of the road and safely gets where they're going might earn you a smiley face from your auto insurance company, just don't read it while you're operating a vehicle." (BPT)
The ad, short for advertisement
The common goal of an ad (or advertisement) is to sell a product or service. Or to create brand awareness to either a targeted or mass audience.
The main parts of an ad and what to consider for your next ad campaign.
1. Visual images
The image can be a photo, illustration or all typography. You can have one main image or many. The amount of visual imagery depends on the size and application of your ad. For instance, you should never use six images in a quarter page ad. Stick to one image or use typography as your main visual.
Small ad space = less content
Large ad space = more content
2. Headlines Matter (see the VW example)
A headline is the main text on your ad. This should be short, but attention-grabbing and well-written. The words will depend on what you are selling and to whom. For instance, if you are selling high-end diamond jewelry to a high-net-worth group you probably will not use the words “Discount or Free.” However, if you are selling a food item, free and discount could work.
You have seconds to grab attention; therefore, some thought and brainstorming of the headline is a good idea.
3. Body copy aka text
See number 1.
Small ad space = less content
Large ad space = more content
The amount and quality of copy are essential. Remember who your audience is and what you are selling. As well as the size of your ad. All of these points are important. If you do not have well-written copy, then consider using bullet points to talk about the most important features of your product or service. Keep your client or customer in mind when you do this. Ask yourself, what would they care about or want to know about my company?
4. Your contact information
• Phone number (yes, this gives you credibility)
• Your company’s physical address. If you are e-comm only, then your town and state should be on your ad
If you are purchasing a larger ad, then consider adding your social handles. A call to action (CTA) or a coupon (if appropriate) are other elements to consider.
A well-designed Ad can help you sell your product or service. The common goal of any ad is to sell a product or service or to create brand awareness to either a targeted or mass audience. Size and quality matter.
Can you think of a great headline or memorable ad? Let us know.
Recently we have been busy with new branding projects which includes logo designs for new products; this is exciting because these types of projects are what we look for and love to do.
Our design process is simple. For those of you looking for a revamp of your current logo or if you are a new start-up and need help, check out the steps below. We hope this will help you in finding the perfect fit for a design company.
The number of retail brick and mortar businesses is shrinking fast from big city streets, suburban malls and small-town Main Streets. The problem is everywhere you look.
Photo by Ashim D’Silva
Diversification is key.
By David Cohen
When Facebook CEO Mark Zuckerberg announced in January that the site’s News Feed algorithm would further emphasize posts from friends and family, publishers that hadn’t diversified across many platforms faced a reckoning.